Portrait of Ryan Lucas

In 1955's Designing for People, Henry Dreyfuss opines on the responsibilities and role of the product designer:

[They should be] prepared to measure public taste, understand production problems, comprehend a budget and balance sheet, talk business on an executive level with a client, be salespeople, diplomats, psychologists, and be able to work intelligently with engineers. In order to conceive new designs, they should have a talking understanding of the history of art and architecture.

I've always strongly believed in this sort of holistic model of product design and management. I've been lucky to practice in and build teams around these intersections for over 20 years.


Most recently, I co-founded General Reactives, a software startup that created forward-thinking design tools like Sketch.systems, Subform, and Variance. I also run Constraint, a product design consultancy that's built software in consumer, energy, weather, retail, and healthcare sectors.

I was previously Head of Design at CrossFit. I led design of technical platforms and products, creative directed the brand and marketing, managed external partnerships, and developed strategy that helped take CrossFit from a dedicated niche to the world’s fastest growing fitness company.

Further back, I co-founded Mindstream, a digital agency with clients like DreamWorks, Paramount, and Warner Bros. I also helped bring some of the first newspapers and live sports onto the Internet at a joint venture of Knight-Ridder and Gannett.

Over the years, my work has been featured by Fast Company, Wired, The New York Times, The Guardian, and Apple. I hold a B.S. in Industrial Design from Virginia Tech.

I currently live and work in the San Francisco Bay Area.


I love meeting new people and sharing ideas, so please say hello:

I'm always up for chatting about product development and management, business strategy, technology as a medium for creative thinking, and design history and pedagogy.

I try to respond to all messages, but check out Patrick McKenzie’s Generic Tips for Emailing Busy People for best results.